What is channel design example?
What are steps of channel designing?
- Recognizing the need for channel design decision.
- Setting and coordinating distribution objectives.
- Specify the distribution tasks.
- Develop alternative channel structures.
- Evaluate relevant variables.
- Choose the best channel structure.
What are the types of channel design?
What is Channel designing decision?
What is the first step of designing channel?
Once customer needs are specified, the marketer can decide what the channel must achieve, which can be captured in the channel objectives. Channel objectives are based on customer requirements, the marketing strategy, and the company strategy and objectives.